// service · online store · checkout ready to go

Your own online store that doesn't eat marketplace commissions

Catalog, cart, payments, real-time shipping rates, and an order dashboard — all on your own domain. Stop depending on Shopee / Tokopedia.

starting tier

Toko Online / Custom

starting price

From IDR 5M

duration

3–6 weeks

category

build

Marketplaces are certainly busy with visitors, but every order of yours gets clipped by a 5-12% commission, plus internal ad fees, plus the risk of an algorithm that suddenly drops your product from recommendations. Serious brands eventually arrive at this question: 'When do I get my own store?' We build an online store that stands on your own domain — not a marketplace subdomain — with a product catalog, variants and stock, a cart, checkout with many payment methods, real-time shipping rates from popular couriers, and an admin dashboard to manage orders. From IDR 5M, usually done in 3-6 weeks. Once live, you sell directly to customers, own your customer data, and can retarget without going through a third party.

// why this matters

Context & rationale.

Business owners often say 'My Tokopedia/Shopee is already running, why build my own store?' The answer: resilience and margin. When the algorithm changes and your product drops in ranking, marketplace revenue can plunge 60% in two weeks with nothing you can do about it. When the marketplace raises the admin fee from 1% to 4%, you can only accept it. Your own store is like a house — you hold the keys. On top of that, customer data on a marketplace isn't yours — you can't send follow-up emails, can't retarget with the Meta Pixel, can't see behavioral detail. On your own store, all of that becomes yours. Margin per product rises 8-15% because there's no marketplace commission. Branding is stronger because every experience, from the hero to the unboxing email, matches your identity. Many Indonesian fashion brands start earning 30-50% of revenue from their own store after 1-2 years, and the marketplace remains a supplement for acquiring new customers.

// what you get

Full deliverables.

A product catalog with categories, variants (color/size), multiple images, and per-variant stock
A shopping cart with discounts, vouchers, and upsells
A short checkout (1-2 steps) to reduce cart abandonment
Payment gateway: Midtrans / Xendit (transfer, e-wallet, credit card, VA, QRIS)
Real-time shipping rates: JNE, J&T, SiCepat, AnterAja, Pos Indonesia, GoSend, GrabExpress
Automatic notifications to the buyer via email + WhatsApp (order status)
Admin dashboard: manage products, orders, customers, vouchers, and reports
A product page with reviews, FAQ, and related products
Google Shopping & Meta Catalog integration (optional)
Product + Offer schema markup for rich results on Google
Mobile-first design — a checkout experience on the phone on par with an app
90+ performance score — critical for e-commerce conversion
Domain, hosting, SSL, and maintenance included

// our process

How we work.

01

Category & Customer Research

We study your products, customer segments, competitors, and UX expectations in your niche. The catalog categorization and filters are designed around how your customers think, not how you internally organize your warehouse.

02

Store Architecture

Sitemap, checkout flow, category structure, and pricing strategy. We also design upsell, cross-sell, and transactional email flows so the average order value (AOV) can rise without extra effort.

03

Build & Integration

Coding the storefront, admin dashboard, payment gateway integration, shipping API, and notifications. We test transactions end-to-end with small amounts of real money so we're sure everything works at launch.

04

Catalog Migration

Uploading products from your source (Excel, marketplace export, or manual entry). We help tidy up photos, descriptions, and categories. For a 50+ product catalog, this usually takes a week on its own.

05

Launch & Training

Training your team: how to manage products, accept orders, print shipping labels, and respond to customers. You receive a 12-page playbook on how to handle common scenarios (refunds, complaints, returns).

// technical approach

How it works under the hood.

A successful online store is decided in the first 3 seconds of checkout — if a visitor hesitates, they're gone. We build checkout with minimum friction: short forms, autofill, real-time validation, a guest checkout option (no mandatory registration), and the variety of payment methods common in Indonesia. The product page is prepared with image zoom, multi-angle views, and lazy loading so it's fast on a 4G connection. Stock updates in real time so no overselling occurs. The payment gateway integration uses Midtrans or Xendit, both proven for the Indonesian market, with reliable callbacks — when a buyer successfully pays, the order status changes instantly without a manual refresh. Shipping rates are pulled via the official courier APIs, calculated by weight, dimensions, and destination city — not a flat estimate that often disappoints buyers. For performance, the catalog pages are pre-rendered on an edge CDN so browsing categories feels instant. The admin dashboard is built like an internal application — not a regular web page — so the operations team can process dozens of orders a day without fatigue.

// perfect for

Ideal if you...

  • Fashion, F&B, and beauty brands that already have loyal customers on marketplaces
  • Private-label product owners who want to build their own brand asset
  • Businesses with a high enough AOV that marketplace margins feel painful
  • Retailers with a physical store looking to expand online
  • D2C (direct-to-consumer) brands serious about building a customer database

// not a fit for

Maybe not you if...

  • ×Dropship resellers without their own brand — a marketplace is more efficient
  • ×Businesses with <5 products and very rare orders — a WA landing page is enough
  • ×B2B businesses with price negotiation — use a catalog without checkout

// real example

Sambel Mbok Wati — A Small Business Brand in Solo

Sambel Mbok Wati, a Solo small business, initially sold only via Shopee and a WA customer group. When the marketplace raised its admin fee, the margin per bottle dropped from IDR 8,000 to IDR 5,500. We built an online store with fast checkout, Midtrans integration for transfer/QRIS/e-wallet, real-time shipping rates, and a bundle deal (3 bottles, free shipping in Jabodetabek). They installed the Meta Pixel and retargeted visitors who didn't check out. Within 3 months, 38% of revenue shifted to their own store. The margin per bottle returned to normal, and their customer base now holds 1,247 emails they can reach out to with every new variant launch.

outcome

38% of revenue moved to their own store, margin per product up 32%, a database of 1,247 active customers

// faq · online store / e-commerce

Common questions.

What's the difference between my own store and a marketplace?

A marketplace is busy with visitors but clips a commission, controls customer data, and can change its algorithm anytime. Your own store is quiet at first but 100% yours — the data, the margin, the branding, and the customer experience.

What are the payment gateway transaction fees?

Midtrans/Xendit clip 0.7-2.9% per transaction depending on the method (QRIS is cheapest, credit card most expensive). Far smaller than the 5-12% marketplace commission.

What if the stock in my store and offline isn't in sync?

We can integrate with your POS (Moka, Pawoon, or custom) so stock updates in real time. If you don't have a POS yet, we provide an easy-to-use dashboard for manual stock updates.

Does the buyer have to register before checkout?

No. We always enable guest checkout — the buyer just enters an address and pays. An optional account is created automatically from their email for order tracking, but registration isn't forced upfront.

Can my store also appear on Google Shopping?

Yes. We set up Google Merchant Center, an automatic product feed, and a Google Shopping campaign. Your products appear in the Shopping tab and the main SERP with images + prices.

How do you handle returns and refunds?

The admin dashboard has a dedicated returns menu — the buyer submits a request, the admin approves, then a refund is triggered to the payment gateway. We help set up your return policy on a separate, easy-to-find page.

Can I run vouchers and flash sales?

Yes. The voucher system supports unique codes, percentage or fixed amounts, a minimum purchase, product/category limits, and a validity period. Flash sales with a countdown timer can also be scheduled.

// ready to start?

Build Your Business a Website
Right Now!

Free consultation via WhatsApp. We review your needs, give you a time & price estimate, then start together — no drama.

→ See examples of our work