// service · online store · checkout ready to go
Your own online store that doesn't eat marketplace commissions
Catalog, cart, payments, real-time shipping rates, and an order dashboard — all on your own domain. Stop depending on Shopee / Tokopedia.
starting tier
Toko Online / Custom
starting price
From IDR 5M
duration
3–6 weeks
category
build
Marketplaces are certainly busy with visitors, but every order of yours gets clipped by a 5-12% commission, plus internal ad fees, plus the risk of an algorithm that suddenly drops your product from recommendations. Serious brands eventually arrive at this question: 'When do I get my own store?' We build an online store that stands on your own domain — not a marketplace subdomain — with a product catalog, variants and stock, a cart, checkout with many payment methods, real-time shipping rates from popular couriers, and an admin dashboard to manage orders. From IDR 5M, usually done in 3-6 weeks. Once live, you sell directly to customers, own your customer data, and can retarget without going through a third party.
// why this matters
Context & rationale.
Business owners often say 'My Tokopedia/Shopee is already running, why build my own store?' The answer: resilience and margin. When the algorithm changes and your product drops in ranking, marketplace revenue can plunge 60% in two weeks with nothing you can do about it. When the marketplace raises the admin fee from 1% to 4%, you can only accept it. Your own store is like a house — you hold the keys. On top of that, customer data on a marketplace isn't yours — you can't send follow-up emails, can't retarget with the Meta Pixel, can't see behavioral detail. On your own store, all of that becomes yours. Margin per product rises 8-15% because there's no marketplace commission. Branding is stronger because every experience, from the hero to the unboxing email, matches your identity. Many Indonesian fashion brands start earning 30-50% of revenue from their own store after 1-2 years, and the marketplace remains a supplement for acquiring new customers.
// what you get
Full deliverables.
// our process
How we work.
01
Category & Customer Research
We study your products, customer segments, competitors, and UX expectations in your niche. The catalog categorization and filters are designed around how your customers think, not how you internally organize your warehouse.
02
Store Architecture
Sitemap, checkout flow, category structure, and pricing strategy. We also design upsell, cross-sell, and transactional email flows so the average order value (AOV) can rise without extra effort.
03
Build & Integration
Coding the storefront, admin dashboard, payment gateway integration, shipping API, and notifications. We test transactions end-to-end with small amounts of real money so we're sure everything works at launch.
04
Catalog Migration
Uploading products from your source (Excel, marketplace export, or manual entry). We help tidy up photos, descriptions, and categories. For a 50+ product catalog, this usually takes a week on its own.
05
Launch & Training
Training your team: how to manage products, accept orders, print shipping labels, and respond to customers. You receive a 12-page playbook on how to handle common scenarios (refunds, complaints, returns).
// technical approach
How it works under the hood.
A successful online store is decided in the first 3 seconds of checkout — if a visitor hesitates, they're gone. We build checkout with minimum friction: short forms, autofill, real-time validation, a guest checkout option (no mandatory registration), and the variety of payment methods common in Indonesia. The product page is prepared with image zoom, multi-angle views, and lazy loading so it's fast on a 4G connection. Stock updates in real time so no overselling occurs. The payment gateway integration uses Midtrans or Xendit, both proven for the Indonesian market, with reliable callbacks — when a buyer successfully pays, the order status changes instantly without a manual refresh. Shipping rates are pulled via the official courier APIs, calculated by weight, dimensions, and destination city — not a flat estimate that often disappoints buyers. For performance, the catalog pages are pre-rendered on an edge CDN so browsing categories feels instant. The admin dashboard is built like an internal application — not a regular web page — so the operations team can process dozens of orders a day without fatigue.
// perfect for
Ideal if you...
- Fashion, F&B, and beauty brands that already have loyal customers on marketplaces
- Private-label product owners who want to build their own brand asset
- Businesses with a high enough AOV that marketplace margins feel painful
- Retailers with a physical store looking to expand online
- D2C (direct-to-consumer) brands serious about building a customer database
// not a fit for
Maybe not you if...
- ×Dropship resellers without their own brand — a marketplace is more efficient
- ×Businesses with <5 products and very rare orders — a WA landing page is enough
- ×B2B businesses with price negotiation — use a catalog without checkout
// real example
Sambel Mbok Wati — A Small Business Brand in Solo
Sambel Mbok Wati, a Solo small business, initially sold only via Shopee and a WA customer group. When the marketplace raised its admin fee, the margin per bottle dropped from IDR 8,000 to IDR 5,500. We built an online store with fast checkout, Midtrans integration for transfer/QRIS/e-wallet, real-time shipping rates, and a bundle deal (3 bottles, free shipping in Jabodetabek). They installed the Meta Pixel and retargeted visitors who didn't check out. Within 3 months, 38% of revenue shifted to their own store. The margin per bottle returned to normal, and their customer base now holds 1,247 emails they can reach out to with every new variant launch.
outcome
38% of revenue moved to their own store, margin per product up 32%, a database of 1,247 active customers
Real work
Examples relevant to Online Store / E-Commerce.
Anonymized previews of real client projects — same structure and features, disguised branding.

Fashion Online Store
Seasonal lookbook, size chart, wishlist, one-page checkout, member program.
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Frozen Food Store
Product catalog, courier coverage, reseller registration, storage FAQ.
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Online Bookstore
Catalog with genre filters, pre-orders, member club, book launch events.
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// faq · online store / e-commerce
Common questions.
What's the difference between my own store and a marketplace?
What are the payment gateway transaction fees?
What if the stock in my store and offline isn't in sync?
Does the buyer have to register before checkout?
Can my store also appear on Google Shopping?
How do you handle returns and refunds?
Can I run vouchers and flash sales?
// related services
See also.
Meta Ads Setup (FB/IG)
Set up Facebook & Instagram ads with the Pixel, Conversions API, and audience segmentation.
🎯Google Ads Setup
Set up Search/Display/Performance Max campaigns with precise conversion tracking.
💬WhatsApp Business API
Official WhatsApp Business with message templates, broadcasts, and backend integration.
// industries that often use this service
Great for industries.
Fashion / Boutique Website
Seasonal lookbook, e-commerce, size guide, and a referral program.
Restaurant Website
Digital menu, table reservations, branch locations, and delivery integration.
Small Business Website
A lightweight business profile, product catalog, WhatsApp contact, and testimonials — all on one page.
// ready to start?
Build Your Business a Website
Right Now!
Free consultation via WhatsApp. We review your needs, give you a time & price estimate, then start together — no drama.