// service · online store · checkout ready to go

Your own online store that doesn't eat marketplace commissions

Catalog, cart, payments, real-time shipping rates, and an order dashboard — all on your own domain. Stop depending on Shopee / Tokopedia.

starting tier

Custom / Add-on

starting price

From IDR 5M

duration

3–6 weeks

category

build

Marketplaces can charge commissions and advertising fees and change platform rules. An online store on your domain can connect the catalog, variants, prices, stock, cart, checkout, payments, shipping options, and order dashboard in a flow that follows your operations. Before implementation, the product-data source, stock rules, delivery area, return policy, fulfillment flow, customer access, and readiness of payment and logistics providers need to be mapped. This is Custom/Add-on work from IDR 5M; scope, integrations, price, timeline, data rights, and third-party fees are confirmed in writing. Owning the channel provides more control, but traffic, sales, margins, and customer adoption are not guaranteed.

// why this matters

Context & rationale.

An owned store gives you more control over branding, customer experience, catalog, and data collected with appropriate consent and privacy terms. It can reduce reliance on marketplace algorithms, but still carries payment, shipping, hosting, marketing, and operational costs. Its impact on margin or revenue depends on traffic, pricing, conversion, acquisition cost, and execution, so no percentage or result window is guaranteed. If the core problem is cross-warehouse stock, that may require a separate warehouse system.

// what you get

Full deliverables.

A product catalog with categories, variants (color/size), multiple images, and per-variant stock
A shopping cart with discounts, vouchers, and upsells
A short checkout (1-2 steps) to reduce cart abandonment
Payment gateway: Midtrans / Xendit (transfer, e-wallet, credit card, VA, QRIS)
Real-time shipping rates: JNE, J&T, SiCepat, AnterAja, Pos Indonesia, GoSend, GrabExpress
Automatic notifications to the buyer via email + WhatsApp (order status)
Admin dashboard: manage products, orders, customers, vouchers, and reports
A product page with reviews, FAQ, and related products
Google Shopping & Meta Catalog integration (optional)
Product + Offer schema markup for rich results on Google
Mobile-first design — a checkout experience on the phone on par with an app
Performance target and test conditions as written in the proposal
Domain, hosting, SSL, and maintenance only within the written package, provider, period, and limits

// our process

How we work.

01

Category & Customer Research

We study your products, customer segments, competitors, and UX expectations in your niche. The catalog categorization and filters are designed around how your customers think, not how you internally organize your warehouse.

02

Store Architecture

Sitemap, checkout flow, category structure, and pricing strategy. Upsell, cross-sell, and transactional email flows can be designed to support AOV; results still depend on the product, traffic, pricing, and customer behaviour.

03

Build & Integration

We build the storefront, admin dashboard, and payment, shipping, and notification integrations stated in scope. Transactions are tested end-to-end under agreed test conditions; third-party service and production delivery remain subject to their providers.

04

Catalog Migration

Products are uploaded from accessible sources such as Excel, a marketplace export, or manual input. Product count, photo and description cleanup, data format, and the estimated schedule are stated in the written scope.

05

Launch & Training

Training your team: how to manage products, accept orders, print shipping labels, and respond to customers. You receive a 12-page playbook on how to handle common scenarios (refunds, complaints, returns).

// technical approach

How it works under the hood.

Checkout can use short forms, autofill, validation, guest checkout, and agreed payment methods to reduce friction. Stock synchronisation, payment callbacks, shipping rates, notifications, and CDN behaviour depend on the architecture and providers in scope. Transaction controls can reduce overselling or delayed-status risk but cannot guarantee failure-free operation. Performance, capacity, stock-consistency targets, and test conditions are binding only when written; conversion results are not guaranteed.

// perfect for

Ideal if you...

  • Fashion, F&B, and beauty brands that already have loyal customers on marketplaces
  • Private-label product owners who want to build their own brand asset
  • Businesses with a high enough AOV that marketplace margins feel painful
  • Retailers with a physical store looking to expand online
  • D2C (direct-to-consumer) brands serious about building a customer database

// not a fit for

Maybe not you if...

  • ×Dropship resellers without their own brand — a marketplace is more efficient
  • ×Businesses with <5 products and very rare orders — a WA landing page is enough
  • ×B2B businesses with price negotiation — use a catalog without checkout
  • ×The strain is stock and warehouse bookkeeping rather than the storefront — see [internal operations systems](/sistem)

// real example

Sambel Mbok Wati — A Small Business Brand in Solo

Sambel Mbok Wati, a Solo small business, initially sold only via Shopee and a WA customer group. When the marketplace raised its admin fee, the margin per bottle dropped from IDR 8,000 to IDR 5,500. We built an online store with fast checkout, Midtrans integration for transfer/QRIS/e-wallet, real-time shipping rates, and a bundle deal (3 bottles, free shipping in Jabodetabek). They installed the Meta Pixel and retargeted visitors who didn't check out. Within 3 months, 38% of revenue shifted to their own store. The margin per bottle returned to normal, and their customer base now holds 1,247 emails they can reach out to with every new variant launch.

outcome

38% of revenue moved to their own store, margin per product up 32%, a database of 1,247 active customers

// faq · online store / e-commerce

Common questions.

What's the difference between my own store and a marketplace?

A marketplace brings its own ecosystem and rules. A store on your domain gives you more control over branding and lawfully collected data, while margin, traffic, code ownership, licences, and third-party services still follow the written scope and terms.

What are the payment gateway transaction fees?

Fees vary by provider, payment method, tax, and the policy in force at the time of transaction. Final rates must be checked with the selected provider and are outside the development price unless stated in writing.

What if the stock in my store and offline isn't in sync?

We can integrate with your POS (Moka, Pawoon, or custom) so stock updates in real time. If you don't have a POS yet, we provide an easy-to-use dashboard for manual stock updates.

Does the buyer have to register before checkout?

No. We always enable guest checkout — the buyer just enters an address and pays. An optional account is created automatically from their email for order tracking, but registration isn't forced upfront.

Can my store also appear on Google Shopping?

Merchant Center, product-feed, and Shopping campaign setup can be included in scope. Account approval, product eligibility, impressions, position, and campaign results follow Google's policies and are not guaranteed.

How do you handle returns and refunds?

The admin dashboard has a dedicated returns menu — the buyer submits a request, the admin approves, then a refund is triggered to the payment gateway. We help set up your return policy on a separate, easy-to-find page.

Can I run vouchers and flash sales?

Yes. The voucher system supports unique codes, percentage or fixed amounts, a minimum purchase, product/category limits, and a validity period. Flash sales with a countdown timer can also be scheduled.

// ready to start?

Build Your Business a Website
Right Now!

Free consultation via WhatsApp. We review your needs, give you a time & price estimate, then start together — no drama.

Service on this page starts at IDR 5M; final scope and price are confirmed in writing.

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