// setup · google ads · search advertising

Appear right when a prospect types what you sell

Google Ads setup with a correct campaign structure and precise conversion tracking — so you know which ads produce results, not just spend the budget.

starting tier

Company Profile

starting price

From IDR 1.5M

duration

1-week setup

category

setup

SEO takes months to make your website appear in Google search. Google Ads gives you that position today — a campaign set up in the morning can bring clicks by the evening. But that's also where the danger lies. Google Ads is a tap that flows money fast, and if the setup is wrong, that money flows to the wrong place: clicks from people with no intent to buy, ads appearing for irrelevant searches, the budget exhausted without you knowing whether anyone actually reached out. Many businesses try Google Ads themselves, burn through millions in two weeks, then conclude 'Google Ads isn't a fit for my business' — when what isn't a fit is the setup. We set up Google Ads with a correct structure from the foundation: an organized campaign, on-target keywords, a negative keyword list to filter out junk clicks, and — the most often forgotten — precise conversion tracking. Because without knowing which click leads to a real prospect, you're not advertising; you're guessing.

// why this matters

Context & rationale.

What makes Google Ads different from almost every other form of advertising is intent. When someone types 'AC repair service madiun' into Google, they're not casually scrolling — they have a problem and are seeking a solution, now. The ad that appears at that moment captures a person at the peak of readiness to buy. That's why Google Ads, done right, can produce quality prospects faster than any other channel. But 'done right' is a heavy condition. Google Ads has many ways to quietly waste your money. Without a negative keyword list, your 'website design service' ad also appears for the search 'how to make a free website' — clicks from people who actually don't want to pay anyone. Without a tidy campaign structure, the ad and the landing page don't connect, the quality score drops, and you pay more per click than competitors. But the biggest mistake — the most common — is not installing conversion tracking. Without it, the Google dashboard only shows clicks and cost, not results. You know you spent three million, know you got 200 clicks, but don't know how many actually filled a form or called. You're flying without instruments. Precise conversion tracking turns Google Ads from an unclear expense into a measurable investment — you can see which keywords produce customers and which just burn the budget, then shift the money to what works.

// what you get

Full deliverables.

Keyword research — what intent-driven buyers search for, not just researchers
A tidy campaign structure: ad groups that connect with the landing pages
Ad copywriting that's relevant & attracts quality clicks
A negative keyword list to filter out irrelevant clicks
Precise conversion tracking setup — forms, calls, WhatsApp clicks
Google Tag configuration & integration with Google Analytics
Location, ad scheduling, & device targeting matched to your business
A realistic daily budget recommendation for your market
Search and/or Performance Max campaign setup as needed
A guide to reading the dashboard & the initial performance report once running

// our process

How we work.

01

Research & Strategy

We research the keywords intent-driven buyers use, study competitors, and determine the campaign structure plus a realistic budget for your market & location.

02

Build the Campaign

We compose the campaign: organized ad groups, ad copy relevant to the landing page, negative keywords, location & schedule targeting. The foundation that determines cost efficiency.

03

Set Up Conversion Tracking

The most crucial part: we install conversion tracking for every important action — form fill, phone click, WhatsApp click — and test it so every conversion is genuinely recorded.

04

Launch & Handover

The campaign is launched. We monitor the early days to ensure there are no anomalies, then provide a guide to reading the dashboard. You hold full control of the account.

// technical approach

How it works under the hood.

Our Google Ads setup stands on one conviction: advertising that isn't measured is advertising that isn't controlled. So before discussing ad copy or budget, we make sure one thing is installed correctly — conversion tracking. We configure the Google Tag and event tracking for every action that matters to your business: a form submitted, a phone button clicked, a WhatsApp button pressed. Then we test each conversion until it's proven to be recorded. With proper tracking, every rupiah of ad spend can be traced to its result. For the campaign structure, our principle is relevance: keywords, ad copy, and the landing page must speak the same thing. When all three connect, Google gives a high quality score, and a high quality score means you pay less per click than competitors for the same position. We also build a negative keyword list from the start — filtering out searches like 'free', 'jobs', 'do it yourself' that bring clicks with no intent to buy. On the type of campaign, we don't automatically pick the newest; a well-structured Search campaign is often the most efficient for a local service business, while Performance Max suits certain scenarios. We choose based on your business, not the trend. And one thing we hold to: the Google Ads account is yours. We set it up in an account under your name, so whatever happens going forward, the control and the data stay in your hands.

// perfect for

Ideal if you...

  • Businesses that need prospects fast and can't wait months for SEO
  • Local services wanting to appear when people search for a service in their city
  • Businesses that tried Google Ads themselves & felt the budget was wasteful
  • Those with a clear offer & a landing page ready to receive traffic
  • Businesses wanting to know for sure which ads produce results, not guess

// not a fit for

Maybe not you if...

  • ×Businesses without a decent landing page — ad traffic will be wasted
  • ×Those whose ad budget is too small for a highly competitive market
  • ×Businesses whose product isn't clear yet or whose price isn't set

// real example

Fast Septic Tank Pumping Service — Semarang

This septic-tank pumping service in Semarang once tried Google Ads themselves for a month, spent almost four million, and felt they got nothing. When we audited the account, the problem was clear: there was no conversion tracking at all, so they didn't know which click led to a call. The ads also appeared for the search 'how to pump a septic tank yourself' because there were no negative keywords. We overhauled it: a tidy local campaign structure, negative keywords, and precise phone-click tracking. In the first month after the fix, they could finally see exactly which keywords brought in calls.

outcome

Cost per incoming call down 58%, finally know which keywords produce results

// faq · google ads setup

Common questions.

What's the difference between Google Ads and SEO?

Google Ads = pay to appear in search, instant but stops when the budget runs out. SEO = building an organic position, slow but its traffic compounds. Ads for fast results, SEO for the long term. Many businesses use both.

Does the IDR 1.5M include the ad budget?

No. IDR 1.5M is the setup service fee. The ad budget is paid directly to Google and is entirely yours. We help determine a realistic daily budget per your business's market & location.

Why was my Google Ads wasteful without results before?

The most common causes: no conversion tracking (so you don't know which click worked), no negative keywords (ads appear for irrelevant searches), and a messy campaign structure. A correct setup solves all three.

What is conversion tracking & why does it matter?

Conversion tracking records valuable actions — a form filled, a phone clicked, WhatsApp pressed. Without it you only see clicks & cost, not results. With it, you know exactly which ads produce customers.

Who holds the Google Ads account?

You. We set it up in an account under your name so the control, data, and campaign history stay entirely yours — whatever happens going forward.

Does Webiti also manage the campaign after setup?

The setup covers building the campaign until it's ready to run plus a guide to reading the dashboard. Ongoing management (routine optimization, bid adjustments, monthly reports) can be a separate service if you need it.

// ready to start?

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