// setup · google ads · search advertising

Appear right when a prospect types what you sell

Campaign structure, keywords, and tracking set up to written scope. Tracking has limits; leads, sales, position, and cost efficiency are not guaranteed.

starting tier

Company Profile

starting price

From IDR 1.5M

duration

1-week setup

category

setup

Google Ads gives a business a way to enter auctions when people search for terms relevant to its product or service. Setup scope can include intent research, separated ad groups, keywords and negative keywords, ad copy, location and schedule targeting, a landing-page review, and agreed event tracking. That structure provides a measurable starting point that can be evaluated after data accumulates; it is not an automatic formula for acquiring customers. Delivery, position, clicks, attribution, leads, sales, and cost are influenced by Google's systems, competition, budget, landing-page quality, consent, the business offer, and user decisions and are not guaranteed.

// why this matters

Context & rationale.

A campaign that does not separate intent or use negative keywords can pay for clicks that do not match the business need. A clear relationship between the search, ad copy, and landing page helps the team see which part needs testing, while event tracking provides indicators of actions that were actually observed. That data can inform keyword, budget, message, and landing-page evaluation, but it does not prove the identity, quality, or final value of every prospect. Consent, browsers, blockers, cross-device journeys, attribution models, and configuration can leave gaps. Budget decisions therefore need to consider margin, operating capacity, and measurement limits; outcomes are not guaranteed.

// what you get

Full deliverables.

Keyword research — what intent-driven buyers search for, not just researchers
A tidy campaign structure: ad groups that connect with the landing pages
Ad copywriting that's relevant & attracts quality clicks
A negative keyword list to filter out irrelevant clicks
Tracking setup and testing for scoped form, call, and WhatsApp events
Google Tag configuration & integration with Google Analytics
Location, ad scheduling, & device targeting matched to your business
A realistic daily budget recommendation for your market
Search and/or Performance Max campaign setup as needed
A guide to reading the dashboard & the initial performance report once running

// our process

How we work.

01

Research & Strategy

We research the keywords intent-driven buyers use, study competitors, and determine the campaign structure plus a realistic budget for your market & location.

02

Build the Campaign

We compose the campaign: organized ad groups, ad copy relevant to the landing page, negative keywords, location & schedule targeting. The foundation that determines cost efficiency.

03

Set Up Conversion Tracking

We install agreed events and test them under written conditions. Production-data completeness and attribution are not guaranteed.

04

Launch & Handover

The campaign is launched. We monitor the early days to ensure there are no anomalies, then provide a guide to reading the dashboard. You hold full control of the account.

// technical approach

How it works under the hood.

The Google Tag and agreed events are tested against written scenarios. Keywords, ads, landing pages, negatives, location, schedule, and campaign type form an initial setup. Google controls auctions, Quality Score, delivery, and attribution; tracking and structure do not guarantee cost, position, leads, or sales. Account ownership and access follow the proposal and Google policy.

// perfect for

Ideal if you...

  • Businesses that need prospects fast and can't wait months for SEO
  • Local services wanting to appear when people search for a service in their city
  • Businesses that tried Google Ads themselves & felt the budget was wasteful
  • Those with a clear offer & a landing page ready to receive traffic
  • Businesses wanting better ad measurement while understanding attribution limits

// not a fit for

Maybe not you if...

  • ×Businesses without a decent landing page — ad traffic will be wasted
  • ×Those whose ad budget is too small for a highly competitive market
  • ×Businesses whose product isn't clear yet or whose price isn't set

// real example

Fast Septic Tank Pumping Service — Semarang

This septic-tank pumping service in Semarang once tried Google Ads themselves for a month, spent almost four million, and felt they got nothing. When we audited the account, the problem was clear: there was no conversion tracking at all, so they didn't know which click led to a call. The ads also appeared for the search 'how to pump a septic tank yourself' because there were no negative keywords. We overhauled it: a tidy local campaign structure, negative keywords, and precise phone-click tracking. In the first month after the fix, they could finally see exactly which keywords brought in calls.

outcome

Cost per incoming call down 58%, finally know which keywords produce results

// faq · google ads setup

Common questions.

What's the difference between Google Ads and SEO?

Google Ads = pay to appear in search, instant but stops when the budget runs out. SEO = building an organic position, slow but its traffic compounds. Ads for fast results, SEO for the long term. Many businesses use both.

Does the setup quote include the ad budget?

No. The exact setup quote is confirmed in writing, while the ad budget is paid directly to Google and remains entirely yours.

Why was my Google Ads wasteful without results before?

Tracking, negative keywords, structure, landing page, budget, bids, competition, and the offer can all contribute. Setup improves scoped items but does not guarantee campaign results.

What is conversion tracking & why does it matter?

Tracking records events such as forms or call and WhatsApp clicks and supports attribution analysis. An event is not always a customer, and data can be incomplete because of consent, browsers, and platform policy.

Who holds the Google Ads account?

You. We set it up in an account under your name so the control, data, and campaign history stay entirely yours — whatever happens going forward.

Does Webiti also manage the campaign after setup?

The setup covers building the campaign until it's ready to run plus a guide to reading the dashboard. Ongoing management (routine optimization, bid adjustments, monthly reports) can be a separate service if you need it.

// ready to start?

Build Your Business a Website
Right Now!

Free consultation via WhatsApp. We review your needs, give you a time & price estimate, then start together — no drama.

Service on this page starts at IDR 1.5M; final scope and price are confirmed in writing.

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