Appear in the feed of people who don't yet know they need you_

Google Ads captures people who are already searching. Meta Ads — ads on Facebook and Instagram — works differently: it finds people who aren't searching yet but match your product. Someone casually scrolling Instagram, not looking for anything, then sees an ad for your fashion brand and gets interested. This is the power of Meta Ads: building demand, not just capturing it. But like Google Ads, Meta Ads has technical traps that make many businesses waste money. The most fatal: a Pixel not installed correctly. The Pixel is a piece of code on your website that tells Meta what visitors do after clicking an ad — whether they viewed a product, added to cart, bought. Without the correct Pixel, Meta can't learn who your buyers are, can't optimize, and can't retarget. You're advertising blindfolded. On top of that, since privacy changes on Apple devices, the Pixel alone isn't enough — it needs the Conversions API as a companion to keep data accurate. We set up this entire foundation correctly, so your Facebook and Instagram ads can learn, optimize, and find the right buyers.

The core work of a Meta Ads setup is in the part not visible to the business owner: tracking. Creating an attractive ad matters, but no matter how beautiful the ad, it'll be wasteful if Meta can't see the result. So we spend the largest portion of the work on the Pixel and Conversions API. The Meta Pixel is the code on the website that reports visitor actions back to Meta. We install and configure the events relevant to your business — for an online store that's view content, add to cart, purchase; for a service business that's a lead when a form is filled. But the Pixel alone is no longer enough. Since privacy policy changes on Apple devices, some Pixel signals are lost on the way. The Conversions API patches this leak by sending conversion data directly from the server, not just the browser — so Meta's learning engine still gets an accurate picture. We install both and test every event until it's proven to be sent. For audiences, we compose sensible targeting as a starting point, then prepare a custom audience (people who've already interacted with you) and a lookalike audience (people similar to your buyers) — two audience types that usually perform far better than ordinary interest targeting. And we always prepare retargeting, because re-targeting visitors who already know you is almost always more efficient than constantly seeking new people. Like Google Ads, all assets are set up under your name — the Business Manager, Pixel, ad account stay yours.