// setup · meta ads · facebook & instagram
Appear in the feed of people who don't yet know they need you
Pixel, Conversions API, audience, and retargeting setup to written scope. Data, delivery, buyers, cost, and campaign results are not guaranteed.
starting tier
Company Profile
starting price
From IDR 1.5M
duration
1-week setup
category
setup
Meta Ads can use Business Manager, the Pixel, Conversions API, events, audiences, campaign structure, and retargeting as a measurement and delivery foundation across Facebook and Instagram. Setup scope can include organising asset ownership, installing data sources, mapping relevant events, testing scenarios, preparing initial audiences, and documenting access. This foundation helps a team inspect available signals and evaluate campaigns after launch, but it does not replace creative quality, the offer, landing pages, or sales operations. Signals can be lost or differ because of consent, browsers, devices, platforms, and attribution models. Setup does not guarantee that Meta finds buyers, lowers cost, or produces conversions or sales.
// why this matters
Context & rationale.
Without clear event definitions and asset ownership, a team can struggle to distinguish an ordinary visit from a recorded lead, add to cart, or purchase. The Pixel and Conversions API can send browser and server signals within consent and configuration, giving reports better context for evaluation. Custom, lookalike, and retargeting audiences can then be used as targeting options based on eligible data; none is a certain prediction of who will buy. Data completeness, audience fit, delivery, cost, conversion, and efficiency still depend on the platform, consent, creative quality, offer, budget, landing page, and market conditions and are not guaranteed.
// what you get
Full deliverables.
// our process
How we work.
01
Set Up the Account Foundation
We set up the Facebook Business Manager, ad account, and a correct asset structure. A tidy foundation prevents ownership & access problems later.
02
Install the Pixel & Conversions API
We install the Pixel, Conversions API, and agreed events and test written scenarios. Production completeness, accuracy, attribution, and Meta learning are not guaranteed.
03
Compose Audiences & Campaign
We research & compose audience targeting, set up custom & lookalike audiences, and build the campaign structure per your objective — plus configure retargeting.
04
Launch & Guide
The campaign is launched, we monitor the early days, then provide a guide to reading Ads Manager. All assets & accounts are under your name — full control in your hands.
// technical approach
How it works under the hood.
The Pixel, Conversions API, and agreed events are tested against written scenarios. Audiences and campaign structure form an initial setup and need production data for evaluation. Meta controls delivery, attribution, audience matching, and policy; setup does not guarantee complete accuracy, cost, conversions, or sales. Asset ownership and access follow the proposal and Meta policy.
// perfect for
Ideal if you...
- Brands with visual products — fashion, food, beauty, crafts
- Businesses wanting to build demand, not just capture search
- Online stores wanting to retarget visitors who haven't bought
- Businesses that tried Facebook Ads themselves & felt the results were unclear
- Those wanting the Pixel & tracking installed correctly for a long-term foundation
// not a fit for
Maybe not you if...
- ×Very niche B2B businesses whose audience is too small for Meta targeting
- ×Emergency services whose buyers always search actively — that's a better fit for Google Ads
- ×Businesses without decent visual material & no plan to produce it
// real example
Brand Skincare Lokal Lumina — Bandung
This local skincare brand in Bandung had been running Facebook Ads for a year with a decent budget, but sales from ads were stagnant. When we checked, the Pixel was installed but the purchase event was never configured — so Meta never knew who actually bought, making optimization impossible. The Conversions API also wasn't there yet. We overhauled the tracking foundation from scratch, configured all the events, installed the Conversions API, and set up retargeting for people who had viewed a product but hadn't checked out. Within two months, Meta finally had data to learn from — the cost per purchase dropped significantly.
outcome
Pixel & purchase event configured correctly, cost per purchase down 47%
Real work
Examples relevant to Meta Ads Setup (FB/IG).
Anonymized previews of real client projects — same structure and features, disguised branding.
Food & Beverage SMB Landing Page
Storefront photo hero, visual menu, sticky WhatsApp button, warm testimonials.
view anonymized preview →
Fashion Online Store
Seasonal lookbook, size chart, wishlist, one-page checkout, member program.
view anonymized preview →
Personal Brand Landing Page
Portrait hero + strong tagline, social proof, Calendly booking, newsletter capture.
view anonymized preview →
// faq · meta ads setup (fb/ig)
Common questions.
What's the difference between Meta Ads and Google Ads?
What is the Meta Pixel & why does it matter?
What is the Conversions API & why is it needed?
Does the setup quote include the ad budget?
Does Webiti create the ad creative (photos/videos)?
What is retargeting?
// related services
See also.
Google Ads Setup
Set up Search/Display/Performance Max campaigns with precise conversion tracking.
🎯Landing Page
A professional single page focused on conversion. Perfect for promos, product launches, or ad campaigns.
📈CRO (Conversion Rate Optimization)
User research plus structured A/B-tested hypotheses to lift your conversion rate.
// industries that often use this service
Great for industries.
// ready to start?
Build Your Business a Website
Right Now!
Free consultation via WhatsApp. We review your needs, give you a time & price estimate, then start together — no drama.
Service on this page starts at IDR 1.5M; final scope and price are confirmed in writing.