This case studies page started out as an internal bookmark — a Notion folder where we kept clients' baseline numbers so we could measure progress. We made it public after realizing one thing: prospects comparing studios rarely get documentation this honest. Most agency portfolios stop at Behance screenshots — pretty visuals, but no story about how the website actually performs after launch. The case studies here answer the more important question: after launch, what changed in measurable terms?
The four industries featured — a healthcare clinic in Madiun, a pesantren in Jombang, an apparel maker serving 7 provinces, and a boutique hotel in Solo — were chosen on purpose because they're so different in character. But after two years of working alongside them, we saw a pattern repeat across all of them: the conversion bottleneck is rarely in the website's looks. What usually goes wrong is the clarity of the value proposition in the hero, an information structure that assumes the visitor already knows the business context, and a call-to-action that funnels people to the wrong channel. The Madiun clinic's bookings tripled not because of fancy design — but because the booking form was moved from the third page to the hero of the homepage and wired to a WhatsApp Business account answered within 5 minutes. The Solo hotel broke free from its OTA dependence not because of a new feature — but because the direct-booking page was redesigned with packages OTAs can't offer (early check-in, free breakfast for two).
Every metric on this page is reported with a full baseline: the before and after numbers, the measurement period, and the data source (GA4, WhatsApp Business analytics, the hotel's PMS). We're also upfront about caveats — for example, when the apparel maker's figures are a combined estimate across several channels, or when the measurement window is still short (3 months, not 12). We chose this transparency for two practical reasons: prospects who want to compare need to be able to set realistic expectations, and the clients whose identities are hidden want to be sure the numbers aren't inflated into a story they wouldn't recognize. Honest case studies age better than flashy ones.