Move house without losing a single familiar address_

There are many reasons to move a website. Maybe your old platform is slow and can't be fixed. Maybe your hosting goes down often. Maybe you want to change the domain name because of a rebrand. Maybe the old developer disappeared and you're locked in a system no one can access. Whatever the reason, migration is one of the riskiest operations in the website world — and the most often done carelessly. What's at stake isn't just the files moving safely. What's at stake is your SEO history: every URL already indexed by Google, every page already ranking, every backlink pointing to your website. A careless migration — moving without mapping URLs, pointing all old pages to the homepage, forgetting to move half the content — can erase your organic traffic overnight. We treat migration as a precision operation: every URL mapped, every redirect prepared, everything tested in a separate environment before the switch button is pressed.

The first rule of migration: the old website must not be touched until the new one is proven ready. We do all the work in a separate staging environment — your website stays online, serving visitors, undisturbed. The second rule: the inventory must be complete before anything is moved. We export the list of every Google-indexed URL, every page, every media file. If the inventory leaks, there will be content left behind and only discovered when it's too late. The third rule, and the one most often broken by other vendors: redirect mapping must be one-to-one. The old URL '/products/leather-shoes' must be directed to its new equivalent, not to the homepage. A mass redirect to the homepage is the fastest way to erase a ranking — Google considers that page's content gone. We map every URL manually. After migration, the work isn't done: we submit the new sitemap, and monitor Search Console for 2-4 weeks. Google needs time to understand the new structure, and during this transition a missed URL or an unexpected error sometimes appears. We catch them before they become a problem. We declare a migration done only when the data shows the ranking is stable in its new home.