// industry · property & real estate · listings & mortgages
A property website that displays listings with class and turns house-hunters into prospects
Property listings with professional photos and a virtual tour, a real-time mortgage calculator, agent contact via WhatsApp, and filters by location, price, lot size, and amenities.
Property is one of the largest sectors in Indonesia, with annual transactions in the hundreds of trillions. But the way people search for a home has completely changed over the past decade: from visiting an agent's office and reading physical brochures, to searching 'house for sale Madiun' and scrolling online listings until 2 a.m. The winners in that search are the developers, agents, and brokers with a strong digital presence. Webiti helps property developers, independent real estate agents, and resale brokers in Madiun, Surabaya, Yogyakarta, and other cities build a website that becomes a serious listing platform — with professional photos, virtual tours, a mortgage calculator, and a UX faster than rumah.com or OLX Properti.
// industry context
Reality & opportunity for Property websites.
Indonesia's residential property market is estimated at IDR 500-700 trillion per year, with contributions from new homes (developers), apartments, and the resale market. After the 0% VAT relief for new homes and falling mortgage rates, demand has risen significantly, especially for the middle class. Market dynamics: 80%+ of home seekers research online first; they use rumah.com, OLX Properti, or Google search; agents who appear at the top of search results get higher-quality leads. Relevant regulations: Law No. 1/2011 on Housing and Settlement Areas, Law No. 20/2011 on Condominiums, real estate worker regulations, environmental impact assessments (AMDAL) for large projects, and compliance with the title-transfer tax (BPHTB) and the seller's income tax. Key trends: 360 virtual tours have become the post-pandemic standard (visitors can 'walk through' a house from their phone); an accurate mortgage calculator greatly helps lead qualification; and integration with rumah.com and 99.co distributes listings. In the Madiun region, the property market is growing thanks to millennial-friendly mortgage policies, the growth of small businesses, and the migration of workers from big cities seeking an affordable satellite town — a big opportunity for local agents with a strong digital presence.
// industry numbers & data
Data relevant to Property websites
IDR 500-700T
Residential property market
Per year
≤IDR 2B
0% VAT home policy
Market stimulus
5-7.5%
Popular mortgage rate
Big banks, fixed 1-3 years
80%+
Online home seekers
Before visiting in person
+60-80%
Professional photo uplift
Inquiry boost
+200%
Virtual tour adoption
Post-pandemic
IDR 160-180M
Low-income subsidized home
FLPP scheme
IDR 300M-1B
Mid-tier commercial home
Tier 2 city
5% of assessed value above threshold
Title-transfer tax (BPHTB)
Home purchase tax
±5,000 active
Madiun region listings
Multi-platform estimate
Figures are indicative — compiled from public data by BPS, APJII, and the Ministry of Cooperatives & SMEs (formerly KemenkopUKM, split Oct 2024) along with related industry research; they may differ from the latest releases.
// pain point
Specific challenges for Property websites.
Listings only on Instagram, quickly buried
Every new listing is posted on Instagram, visible for 24 hours in a story, then drops out of sight. A customer who starts house-hunting two weeks later never finds it. A website with permanent listings keeps generating leads over the long term.
Casual house photos from a phone
Photos with bad lighting and random composition make a property look worse than it really is. Customers skip listings with sloppy photos. Professional photography raises inquiries 60-80%.
A basic mortgage calculator in Excel
The agent has to quote the mortgage over WhatsApp: 'with a 30% down payment, a 15-year term, and 6% interest, the installment is around IDR 5M/month.' The customer asks for term and down-payment variations, and the agent redoes the math by hand over and over. An interactive calculator on the website cuts that initial consultation.
No virtual tour, so customers have to visit in person
A customer from Jakarta or Surabaya interested in a house in Madiun has to travel up to see it. Many cancel because of the effort. A 360 virtual tour enables an initial filter — customers only visit in person for the ones they're serious about.
No platform for multi-agent collaboration
An independent agent with 30+ listings struggles to manage them on a manual platform based on Excel or a shared spreadsheet. Without a simple CRM integrated into the website — with per-agent tagging, a lead dashboard, and follow-up notifications — many prospects are lost because they aren't handled within the first 24 hours; property research shows 78% of buyers contact a second agent if they aren't responded to within that window.
// features you need
What a Property website must have
Property Listings with Comprehensive Filters
Filter by: type (house/apartment/land/shophouse), location (district/sub-district), price (range slider), lot/building size, bedrooms, amenities (pool, garage, garden), status (new/resale). Sortable by price ascending/descending.
Property Detail Page
A photo gallery (10+ professional photos), a 360 virtual tour (optional, Pro package), full specs (lot/building size, bed/bath, certificate, electricity, water), a Google Maps embed, nearby info (schools, hospitals, malls), and agent contact.
Interactive Mortgage Calculator
The customer enters: home price, down-payment %, term (5-30 years), estimated interest. It automatically calculates the monthly installment, total payment, and total interest. Compare banks (BCA, BRI, Mandiri, BTN) with actual rates.
Agent Contact Form and Visit Scheduling
A 'Contact Agent' button that links to WhatsApp with an automatic 'I'm interested in the house at [URL]' template. A visit-scheduling form for customers who want to see it in person.
Agent Page with Listings
Each agent has a profile with a photo, contact details, and their active listings. Customers can filter listings by the agent they've come to trust.
Property Tools and Education
Articles: 'how to calculate the title-transfer tax,' 'tips for buying a resale home,' 'mortgage requirements,' 'the difference between leasehold and freehold titles.' SEO to capture customers at the early research stage.
// why a website matters
Why a Property website becomes a priority
Because buying a home is the biggest decision in a customer's life — they commit hundreds of millions to billions of rupiah. The research they do is extraordinarily intensive: months of research, dozens of listings compared, the mortgage calculator run again and again. A serious customer wants an agent who is just as serious — one with a professional website, structured listings, photos that sell, and educational tools. Without a serious website, your agent looks like a 'backyard broker' to a customer with a big budget. Beyond trust, a property website is a highly scalable lead-generation engine. Once a listing is uploaded with professional photos and SEO-friendly copy, it keeps generating inquiries for weeks and months through Google search and rumah.com integration. Compare that with an Instagram post that disappears from view within 24 hours. What's often overlooked is that a property website with a mortgage calculator is a highly effective lead qualifier. A customer who has already calculated their installments and still inquires is financially ready — they're a closing candidate. A customer who doesn't use the calculator first is often just window shopping. Webiti designs property websites with a professional tone, a listing-first design, and an accurate mortgage calculator — so your agent focuses on closing quality leads instead of being overwhelmed by random inquiries.
// case study
Madiun Property Solusi — Online Listings with a Mortgage Calculator Doubled Quality Leads
Madiun Property Solusi, an independent real estate agent with about 70 house and land listings, marketed only through Instagram — every new listing was visible for 24 hours and then buried. Serious out-of-town buyers were reluctant to visit in person without a sense of the place. We built a website with fully filterable listings, detail pages with professional photos and a 360 virtual tour, an interactive mortgage calculator comparing rates across several banks, and a visit-scheduling form. The listings sync to rumah.com via syndication.
outcome
Monthly leads rose 2.3x and were of higher quality — buyers who had used the mortgage calculator were far more ready to close, while the virtual tour cut wasted in-person visits by 60%
// client testimonial
“Posting on Instagram is like writing in sand — by tomorrow it's gone. A listing on the website keeps working; someone contacted me about a house I uploaded eight months ago. The mortgage calculator turned out to be the best filter: people who get in touch after calculating their installments are real buyers, not just browsers. The virtual tour means buyers from Surabaya only come up when they're genuinely set on it.”
› Monthly leads up 2.3x, wasted in-person visits down 60%
Bapak Rudi Hartono
Principal Agent · Madiun Property Solusi · Madiun
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// faq · property
Common questions about Property websites
Can it integrate with rumah.com or 99.co?
How is the 360 virtual tour made?
Is the mortgage calculator accurate?
How do I manage multiple agents with their own listings?
How much does a property website cost to build?
Is there SEO for 'house for sale Madiun' and local keywords?
// recommended services
Services that fit the Property industry.
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A professional single page focused on conversion. Perfect for promos, product launches, or ad campaigns.
🎯Google Ads Setup
Set up Search/Display/Performance Max campaigns with precise conversion tracking.
// cities with many property
Cities we often serve for Property
Jakarta
The national business hub. B2B, fintech, premium retail, startups, and professional services.
Surabaya
The business hub of East Java. Active B2B, premium retail, clinics, property & digital startups.
Medan
The capital of North Sumatra, a western-Indonesia business hub with Chinese cuisine & export SMEs.
Makassar
The capital of South Sulawesi, the eastern-Indonesia business hub with Konro & coto cuisine.
Bandung
Indonesia's creative city, with an active fashion, culinary, cafe, and tech-startup scene.
// ready to start?
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