// industry · property & real estate · listings & mortgages

A property website that displays listings with class and turns house-hunters into prospects

Property listings with professional photos and a virtual tour, a real-time mortgage calculator, agent contact via WhatsApp, and filters by location, price, lot size, and amenities.

Property is one of the largest sectors in Indonesia, with annual transactions in the hundreds of trillions. But the way people search for a home has completely changed over the past decade: from visiting an agent's office and reading physical brochures, to searching 'house for sale Madiun' and scrolling online listings until 2 a.m. The winners in that search are the developers, agents, and brokers with a strong digital presence. Webiti helps property developers, independent real estate agents, and resale brokers in Madiun, Surabaya, Yogyakarta, and other cities build a website that becomes a serious listing platform — with professional photos, virtual tours, a mortgage calculator, and a UX faster than rumah.com or OLX Properti.

// industry context

Reality & opportunity for Property websites.

Indonesia's residential property market is estimated at IDR 500-700 trillion per year, with contributions from new homes (developers), apartments, and the resale market. After the 0% VAT relief for new homes and falling mortgage rates, demand has risen significantly, especially for the middle class. Market dynamics: 80%+ of home seekers research online first; they use rumah.com, OLX Properti, or Google search; agents who appear at the top of search results get higher-quality leads. Relevant regulations: Law No. 1/2011 on Housing and Settlement Areas, Law No. 20/2011 on Condominiums, real estate worker regulations, environmental impact assessments (AMDAL) for large projects, and compliance with the title-transfer tax (BPHTB) and the seller's income tax. Key trends: 360 virtual tours have become the post-pandemic standard (visitors can 'walk through' a house from their phone); an accurate mortgage calculator greatly helps lead qualification; and integration with rumah.com and 99.co distributes listings. In the Madiun region, the property market is growing thanks to millennial-friendly mortgage policies, the growth of small businesses, and the migration of workers from big cities seeking an affordable satellite town — a big opportunity for local agents with a strong digital presence.

// industry numbers & data

Data relevant to Property websites

IDR 500-700T

Residential property market

Per year

≤IDR 2B

0% VAT home policy

Market stimulus

5-7.5%

Popular mortgage rate

Big banks, fixed 1-3 years

80%+

Online home seekers

Before visiting in person

+60-80%

Professional photo uplift

Inquiry boost

+200%

Virtual tour adoption

Post-pandemic

IDR 160-180M

Low-income subsidized home

FLPP scheme

IDR 300M-1B

Mid-tier commercial home

Tier 2 city

5% of assessed value above threshold

Title-transfer tax (BPHTB)

Home purchase tax

±5,000 active

Madiun region listings

Multi-platform estimate

Figures are indicative — compiled from public data by BPS, APJII, and the Ministry of Cooperatives & SMEs (formerly KemenkopUKM, split Oct 2024) along with related industry research; they may differ from the latest releases.

// pain point

Specific challenges for Property websites.

challenge 01

Listings only on Instagram, quickly buried

Every new listing is posted on Instagram, visible for 24 hours in a story, then drops out of sight. A customer who starts house-hunting two weeks later never finds it. A website with permanent listings keeps generating leads over the long term.

challenge 02

Casual house photos from a phone

Photos with bad lighting and random composition make a property look worse than it really is. Customers skip listings with sloppy photos. Professional photography raises inquiries 60-80%.

challenge 03

A basic mortgage calculator in Excel

The agent has to quote the mortgage over WhatsApp: 'with a 30% down payment, a 15-year term, and 6% interest, the installment is around IDR 5M/month.' The customer asks for term and down-payment variations, and the agent redoes the math by hand over and over. An interactive calculator on the website cuts that initial consultation.

challenge 04

No virtual tour, so customers have to visit in person

A customer from Jakarta or Surabaya interested in a house in Madiun has to travel up to see it. Many cancel because of the effort. A 360 virtual tour enables an initial filter — customers only visit in person for the ones they're serious about.

challenge 05

No platform for multi-agent collaboration

An independent agent with 30+ listings struggles to manage them on a manual platform based on Excel or a shared spreadsheet. Without a simple CRM integrated into the website — with per-agent tagging, a lead dashboard, and follow-up notifications — many prospects are lost because they aren't handled within the first 24 hours; property research shows 78% of buyers contact a second agent if they aren't responded to within that window.

// features you need

What a Property website must have

Property Listings with Comprehensive Filters

Filter by: type (house/apartment/land/shophouse), location (district/sub-district), price (range slider), lot/building size, bedrooms, amenities (pool, garage, garden), status (new/resale). Sortable by price ascending/descending.

Property Detail Page

A photo gallery (10+ professional photos), a 360 virtual tour (optional, Pro package), full specs (lot/building size, bed/bath, certificate, electricity, water), a Google Maps embed, nearby info (schools, hospitals, malls), and agent contact.

Interactive Mortgage Calculator

The customer enters: home price, down-payment %, term (5-30 years), estimated interest. It automatically calculates the monthly installment, total payment, and total interest. Compare banks (BCA, BRI, Mandiri, BTN) with actual rates.

Agent Contact Form and Visit Scheduling

A 'Contact Agent' button that links to WhatsApp with an automatic 'I'm interested in the house at [URL]' template. A visit-scheduling form for customers who want to see it in person.

Agent Page with Listings

Each agent has a profile with a photo, contact details, and their active listings. Customers can filter listings by the agent they've come to trust.

Property Tools and Education

Articles: 'how to calculate the title-transfer tax,' 'tips for buying a resale home,' 'mortgage requirements,' 'the difference between leasehold and freehold titles.' SEO to capture customers at the early research stage.

// why a website matters

Why a Property website becomes a priority

Because buying a home is the biggest decision in a customer's life — they commit hundreds of millions to billions of rupiah. The research they do is extraordinarily intensive: months of research, dozens of listings compared, the mortgage calculator run again and again. A serious customer wants an agent who is just as serious — one with a professional website, structured listings, photos that sell, and educational tools. Without a serious website, your agent looks like a 'backyard broker' to a customer with a big budget. Beyond trust, a property website is a highly scalable lead-generation engine. Once a listing is uploaded with professional photos and SEO-friendly copy, it keeps generating inquiries for weeks and months through Google search and rumah.com integration. Compare that with an Instagram post that disappears from view within 24 hours. What's often overlooked is that a property website with a mortgage calculator is a highly effective lead qualifier. A customer who has already calculated their installments and still inquires is financially ready — they're a closing candidate. A customer who doesn't use the calculator first is often just window shopping. Webiti designs property websites with a professional tone, a listing-first design, and an accurate mortgage calculator — so your agent focuses on closing quality leads instead of being overwhelmed by random inquiries.

// case study

Madiun Property Solusi — Online Listings with a Mortgage Calculator Doubled Quality Leads

Madiun Property Solusi, an independent real estate agent with about 70 house and land listings, marketed only through Instagram — every new listing was visible for 24 hours and then buried. Serious out-of-town buyers were reluctant to visit in person without a sense of the place. We built a website with fully filterable listings, detail pages with professional photos and a 360 virtual tour, an interactive mortgage calculator comparing rates across several banks, and a visit-scheduling form. The listings sync to rumah.com via syndication.

outcome

Monthly leads rose 2.3x and were of higher quality — buyers who had used the mortgage calculator were far more ready to close, while the virtual tour cut wasted in-person visits by 60%

// client testimonial

Posting on Instagram is like writing in sand — by tomorrow it's gone. A listing on the website keeps working; someone contacted me about a house I uploaded eight months ago. The mortgage calculator turned out to be the best filter: people who get in touch after calculating their installments are real buyers, not just browsers. The virtual tour means buyers from Surabaya only come up when they're genuinely set on it.

Monthly leads up 2.3x, wasted in-person visits down 60%

B

Bapak Rudi Hartono

Principal Agent · Madiun Property Solusi · Madiun

// faq · property

Common questions about Property websites

Can it integrate with rumah.com or 99.co?

Yes, via syndication: a listing you upload on the website is automatically published to rumah.com and 99.co via API (if you have a premium account on those platforms). It saves time because you don't have to double-upload manually.

How is the 360 virtual tour made?

Using a 360 camera (Insta360, Ricoh Theta) or our partner photographers in Madiun-Surabaya. The result embeds into the listing page so customers can 'walk through' the house from their phone. A one-time investment per house of IDR 500k-1M.

Is the mortgage calculator accurate?

We use the standard mortgage formula (PMT) with the parameters you enter. For interest, we provide reference rates from major banks (manually updated each quarter). The result is a reasonable estimate; the customer still needs to confirm with the bank for final approval.

How do I manage multiple agents with their own listings?

We set up a multi-user CMS with roles: super admin (all listings) and agent (their own listings only). Each agent gets a profile page and their listings appear with their own branding. Ideal for a property agency with 5-30 agents.

How much does a property website cost to build?

The Profile + Blog package at IDR 799k suits an independent agent with 20-100 listings, a mortgage calculator, and filters. Custom at IDR 8-25M for a property agency with multiple agents, virtual tour integration, and CRM lead tracking.

Is there SEO for 'house for sale Madiun' and local keywords?

Yes. We prioritize local SEO heavily: title tags with keyword + location, RealEstateListing structured data, and location-specific page content (house for sale Madiun City, house for sale Madiun Caruban, etc.). It usually takes 3-6 months to climb in Google rankings.

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